Having produced a massively successful video campaign for Fury Events, when they launched new company, The Geordie Games, they knew video content could get things to really start with a bang.
With quite a wide target audience of stag and hen dos, but also corporate away days, it was important to strike the right tone. We focussed on the people as much as the activities themselves as viewers are much more likely to identify and connect with images of people than anything else. An upbeat soundtrack and a bright, colourful aesthetic helped make a video with wide appeal.
This video has been viewed over 100,000 times across The Geordie Game’s social channels and been used continually in their marketing efforts over the last year.