Having worked with mouthguard brand SafeJawz on a previous video campaign, they invited us back to produce a suite of videos for the 2018 marketing efforts.
Alongside product and sport specific videos, they wanted a promotional video that encapsulated their brand. They needed to showcase a range of sports and show plenty of action in this video shot across two days.
SafeJawz’s motto is Protection With Personality, so it was important to integrate this within the aesthetic of the video. Plenty of shots of the unique mouthguard designs, and people enjoying the sports they’re playing.
Their target demographic were young, trendy sportspeople, so using a contemporary hip-hop soundtrack, along with fast paced editing we produced a video that would fit seamlessly into their target audiences’ timelines.