Online betting is a massively competitive marketplace. Take one look on Oddschecker and you’ll see the massive array of options that gamblers have when looking to place a bet. This fierce competition makes it inherently hard for new companies to break in.
When Black Type approached us at the beginning of 2018, they had big plans for growth and with the World Cup on the horizon, there was an opportunity to produce content and get it seen by an audience of millions who were following the tournament on social media.
Black Type are a no nonsense bookmaker, offering good odds on all bets and we worked with them in creating a house style for their marketing videos. Using their brand colours of black and white, with big bold text we wanted to emulate their straightforward approach.
Alongside their World Cup activity we produced videos for their sponsorship activities at Ripon Racecourse and with trainer Ben Pauling. Black Type identified the need for different types of video, so it wasn’t just about making social ads, we produced a variety of content to help them increase their reach, profile and engagement levels.
This is one of the many videos we produced with Ben Pauling to announce their partnership…
Facebook was seen as the primary platform, and with good reason. With the ability to promote selected pieces of marketing and content to potential customers, Black Type’s audience and reach has grown substantially throughout the year. With our videos being viewed tens of thousands of times across their social platforms.
Black Type’s operations manager, Stephen Davison said: “We had our best year ever in 2018, and Blue Bandit Media played a big part in that. They created effective content and marketing videos that helped our customer base grow, and importantly to us, we’re reflective of the brand we’ve built.”
With Cheltenham Festival on the horizon, and huge sporting events throughout 2019, this year is primed to be even better for this partnership than the last.